18th February 2010
So why do you need exhibition stand suppliers? Simply because, as you know, sometimes enhancing a strategic marketing campaign means relying on help from outside your company. This is not without precedent – when your company breaks new ground and attempts to enter a new field, it makes use of consultants – experts from that field who possess crucial information about how best to go about the organisation of your attempt, and who, by their expertise, enhance the chances of a successful attempt.
A trade event or exhibition is no different, and you can greatly accentuate your company's chances at such an event by making use of the services of exhibition stand suppliers.
There are great many companies around manufacturing exhibition stands, and among them are suppliers for every possible need. Do you need a standard, run of the mill stand for a small trade event that's not worth wasting money on? You will find a supplier who will let you have a cheap but functional stand at a discount. Or you could even hire one, if it comes to that.
Or perhaps your company is making a major effort to push out the competition. Under such conditions you might want to make an all out effort with a designer exhibition stand – and you can have your exhibition stand suppliers send you something that a brilliant design team puts together, a stand where every angle has been considered and every colour taken into account. This may cost a lot to put together, but the effect it creates more than justifies the means and the expense. A stand like that will completely overshadow and overawe the competition, and will probably net you a good deal of any customers that attend the fair.
Or you can go for a more low-profile strategy, getting a supplier to send you cheap, easy to assemble and extremely transportable stands that you can send out to your agents right across the country. Whereas your competition's exhibition stand suppliers concentrate on building exorbitantly expensive stands for a few exhibitions, you could cover the whole country with a cheaper variety of stands, but nevertheless whose distinctive colours and patterns ensure that your brand image and logo are known everywhere, and that your company is a household word.
Remember that even a simple stand will be effective if you add a little creative magic to it. If you have a talented design team on your company's staff, set them to creative graphics that will make even a standard stand look incredibly attractive. In any case, before you hit on a strategy, you should explore the options. Go out on the net looking for exhibition stand suppliers – every company worth the name is on the net, each of them has their websites, and each of those websites will have comprehensive documentation on the kind of stands available.
As a matter of fact, you may be left with so much choice that you are quite confused. Don't be. If you find two stands that you like equally well, set the images of them side by side and compare them, including different attributes. Compare the prices, and the design, as well as whether or not the stands are dismantle able or portable. Then all you have to do is simply select the one you believe are better. Keep doing this with all the stands you like, and finalise two or three – then call in your aides and hear their opinions of these three stands. And then contact the exhibition stand suppliers of the ones you believe are best.