17th January 2019

Crucial FX Launch New Immersive Experience: Origin

Crucial FX Launch New Immersive Experience: Origin

Crucial FX has launched a new immersive, hi tech, sensory experience, that is in one  place a showroom, a playroom, an amusement ride, and the best place to see the very latest technological advances in AV design and projection mapping. The new room launches today within The Ministry member’s club, London Bridge.

Origin is a curated experience that last for around 10 minutes that seats just six people. In that time attendees will see holographics, augmented projection mapping, pyrotechnics, and a fully 4D sensory experience, that can in two parts educate and inspire audiences looking to understand the full capabilities of experience design.

The room is now open to event professionals and will be used for brainstorms, client entertainment and as a show room for Crucial FX and its customers. The company has been the creative vision behind film premieres, fashion shows, audio-visual displays at conferences and interactive technologies for brand activations.

Crucial FX will be inviting event professionals into sample Origin throughout 2019



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