Melville Exhibition and Event Services has launched its own event and exhibition app for smartphones and tablets following extensive research into existing applications. The Melville cross-platform app is suitable for all current smartphones and tablets, and is based upon a tried and tested model that has been used at a number of large shows in the U.S.

Melville's CIO Glenn Batty explains, "The app is feature-packed and includes everything that a visitor needs when coming to a show, from an interactive map of exhibitors and content schedules, to real-time show alerts and uploading of marketing material for exhibitors and a host of other features. Because our app is based upon an existing model, we are benefiting from the technology and market knowledge that has seen the app successfully deployed in the U.S."

"The app is available now, and it has already generated interest from organisers who recognise that it offers tremendous synergies when combined with Melville's registration and lead capture services. It can provide the visitor, exhibitor and organiser with demonstrable return on investment," adds Batty.

The app is available to organisers as part of an integrated service package or on a standalone basis, and it is suitable for events of all sizes. A demonstration of the app is available by contacting Melville’s marketing department.

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