Motivcom to merge Zibrant Global Events and P&MM Live
Nigel Cooper, Motivcom's managing director, has announced plans to merge Zibrant Global Events and P&MM Live into a new, larger event management, production and communication business: Zibrant Live.
Nigel Cooper explained the decision: "I have been working with a team across Motivcom to look at how we can develop new services, improve creativity, enhance our production, win more business and grow our events business; some challenging questions for the team who comprised senior leaders from operations, creative, communications, sales, production and account direction.
"I am pleased to announce that everyone involved in the project was unanimous in their decision that we need to maximise the best of the talents in the group under one brand and so, from January next year, we will be merging Zibrant’s Global Events team based in Derby with our P&MM Live! events and production division into a new brand – Zibrant Live!
Zibrant’s Mark Rose will be leading the event management and production delivery teams based in Derby and Milton Keynes and Lex Butler will lead the sales and marketing initiatives. P&MM's Alex James will lead the account directors and creative solutions teams again based in Derby and Milton Keynes. Fay Sharpe will remain as MD of the company.
Nigel continued: "This consolidation of our events businesses also means that I will be more dedicated to Zibrant going forward, as more of my responsibilities are combined into Zibrant and I personally believe this is a great step forward for our group. We have some amazing talent across the group and we will now be able to deliver the best of both to each and every one of our fantastic clients.
"Purely for the avoidance of any doubt and to head off any questions about staffing levels, I want to stress that this is an expansive and positive move to bring the great experience within P&MM and Zibrant together and that at the end of the integration process we anticipate that we will have more job roles in the group than currently. So this is not a cost-cutting exercise – it is a process of growth and diversity, bringing more expertise in every field of event management, communication and production to every client."