14th September 2018

Quick Tips Planning Your Next Events

Quick Tips Planning Your Next Events from Skyline

Here are some quick tips to assist you in planning your events for the coming event season.

Review budgets against actual expenditure

You should be able to obtain financial records from your accounts department as the year comes to a close outlining the actual expenditure for each event you attended during the calendar year by:

  • Ensure that your Return On Investment (ROI) for each event is accurate
  • Review what you have spent to pick out inefficiencies
  • See where you are spending
  •  money and come up with a plan on how best to save money or increase value for your events marketing
  • Determine whether an event should appear on your schedule for the following year
  • Determine if your future budget is accurate and sufficient

Create an event schedule

Jot down a list of events you intend to participate in. Include information for each event like:

  • Event name, date & location
  • Stand size & orientation
  • Number of stand staff and if you are super organised – who
  • Budget for the event
  • Event objectives and goals

Create a Brief

To ensure that you meet your event objectives and goals, your brief should include all the necessary information including:

  • Promotions to be used pre-show, at-show and post show
  • Key Measures of ROI or event success
  • Required look at your shows
  • Key functionality of your stand i.e.
  • Meeting/hospitality space
  • Audio visual integration
  • Product display/demonstration

Get event stakeholders to review your brief

Distribute this information to other key event stakeholders in your organization to obtain their feedback and suggestions once your schedule and brief are complete. This should increase buy-in from everyone in the early stages of planning and also ensure that you have all the key information to begin contacting exhibition suppliers.

Begin contacting potential exhibition suppliers

Using the event schedule and brief you have developed will help you bring your event objectives and goals to file. Providing potential suppliers with a full ent schedule and comprehensive brief will allow them to:

  • Provide you with a solution with a consistent look and feel across all your events
  • Provide a solution that is designed around your unique needs, objectives and requirements
  • Provide recommendations to reduce unnecessary expenditure, increase impact and functionality
  • Assist you to get the most value and impact from your event marketing dollar


Nike Air Max