Goose, a live events agency, has teamed up with consultancy Sustainability Simplified to transform its sustainability goals into a practical and focused plan. The collaboration has led to the creation of a strong Net-Zero roadmap, positioning Goose as a frontrunner in delivering sustainable events.

Since 2020, Goose has been committed to improving its environmental impact and recognised the need for expert guidance to amplify its efforts and introduce structure. That’s where Sustainability Simplified came in — a trusted consultancy known for demystifying sustainability and driving real, measurable progress within the events industry.

“We’ve always taken sustainability seriously, but we reached a point where we needed expert guidance to focus our efforts,” said Luke Wigley, Director and Sustainability lead at Goose. “Over three months, we worked together to measure our baseline carbon footprint, update our sustainability policy, and most importantly, create a clear Net-Zero roadmap.”

“The roadmap gives us a phased, five-year action plan; not just aspirational goals, but tangible changes across our business and events. It shows expected emissions reductions for each action, which makes everything clear for our team, our clients, and our suppliers.”

The impact was immediate. During their collaboration, Goose was recognised as one of the UK’s 30 most sustainable event agencies. The company plans to publish its first sustainability report later this year, outlining its progress and key milestones.

The roadmap itself is rooted in reality. Each proposed action, from switching energy sources to rethinking transport logistics, was workshopped with the team for feasibility, analysed for potential carbon reductions, and built into a phased implementation plan. Only measures that were both meaningful and achievable made the final cut.

“Goose is a great example of what’s possible when passionate agencies commit to real change. They’re not just making promises, they’re doing the work, and already seeing the benefits for themselves and clients.”  Ben Quarrell, Co-founder

To support more agencies on their journey, Sustainability Simplified has also released a 10-step guide to becoming a leader in sustainable events, available for free download now on their website.